Contact details
Verified emails, phone numbers, current titles, and reporting lines pulled live from company pages.
Lead enrichment that actually scales
Static lists go stale. Browserbase runs real browsers that enrich every lead in your CRM with fresh contact details, firmographics, and buying signals from the open web.
The Problem
Stale CRM data kills your pipeline
- Records go stale within months: titles change, companies move, contacts leave.
- Pre-packaged enrichment vendors return thin data that misses the long tail of public sources.
- DIY scrapers break the moment a source adds anti-bot protection.
- Logged-in sources lose their session every run, forcing repeated re-auth.
- Enrichment runs serially, so refreshing a full CRM takes days instead of minutes.
The Solution
How Browserbase powers lead enrichment
- Real browsers: visit any public source the same way a person would, including JavaScript-heavy company pages and gated directories.
- Built-in stealth: bypass anti-bot protection and CAPTCHAs automatically, so enrichment jobs finish instead of failing.
- Persistent contexts: stay logged in to gated portals across runs, so authenticated data flows on every refresh.
- Parallel sessions: enrich thousands of records concurrently and refresh a full CRM in minutes.
- Session replay: debug any enrichment run by watching exactly what the browser saw, no guesswork.
Data you can enrich
Firmographics
Revenue, employee count, industry, tech stack, location, and parent company structure.
Buying signals
Job postings, funding rounds, leadership changes, product launches, and recent press.
Frequently Asked Questions
What is lead enrichment?
Lead enrichment is the process of adding fresh, accurate data to existing leads in your CRM so sales and marketing teams can prioritize, route, and personalize outreach. Enrichment typically covers contact details, firmographics, technographics, and real-time buying signals.
How is lead enrichment different from lead generation?
Lead generation finds new prospects you don't already know about. Lead enrichment improves the records you already have by filling in missing fields, refreshing stale data, and adding context like buying signals. Most go-to-market teams need both.
How do I enrich leads with public data sources?
Pre-packaged enrichment vendors only cover a fraction of the open web. Browserbase lets you build enrichment workflows that visit any public source: company websites, business directories, registries, news sites, and gated portals. Real browsers handle JavaScript, sessions, and anti-bot protection, so the data flows reliably.